Designers are in the business of making stuff and when done well, this makes people consume more in order to help businesses grow. Until recently, design for sustainable living had often been synonymous with subtraction-having less, living smaller, limiting oneself. In truth, sustainable design is the rejection of less. The goal of any designer, no matter what they think about green design, is to create an enduring product. Continued relevance is a hallmark of brilliant and elegant design. At IDEO designs two interesting things happen. Whether a product is designed to last for a few days or for a couple of generations, the company doesn't overlook its end of life. Far from being limiting to great design, a sustainable mindset simply requires that they create each choice with an extra level of care and meaning. By designing the end with as much creativity and passion as they do the beginning and middle, designers are in fact staring a longer and ultimately deeper conversation with customers. Second; coloring outside the lines. At IDEO, most of the truly 'green' elements of a sustainable product will always be invisible to the primary consumer. This not only means designing beyond the product but also asking questions about the processes. In doing so, the company's view expands to consider ways to evolve manufacturing processes or re-imagine existing technologies. It is always very interesting to see green designs on products or items that we use everyday such as bottles and such but done in a way that doesn't affect the environment as much and it can be recycled.
Link to site: http://www.theecologist.org/green_green_living/food_and_drink/616765/sustainable_design_shapes_the_future_of_food_packaging.html
No comments:
Post a Comment